Image of different Amazon products on bright background
Amazon has some unmissable prices on own devices in Black Friday sale (Picture:

SHOPPING – Contains affiliated content. Products featured in this Metro article are selected by our shopping writers. If you make a purchase using links on this page, will earn an affiliate commission. Click here for more information.

Black Friday is almost here, and Amazon has kicked off its sale early with huge savings on big name brands – including goods from their very own label.

Shoppers can expect up to 60% off Fire TV Sticks, Kindle devices, Ring and Blink Home Security plus major discounts on Echo Devices with Alexa built in like the popular Echo Pop and Echo Show.

Even though the sales extravaganza doesn’t officially start until November 24, the warehouse giant have been dropping Black Friday deals daily – giving customers discounts on everything from home, fashion, beauty, sports equipment, technology, electrical items and so much more. Did someone say Christmas shopping opportunity? Because we think so.

If you’ve been waiting to kit your home out with a Ring doorbell or home security devices whilst you vacate over the Christmas holidays, fancy keeping your children entertained with a new Fire Kids Tablet or excited to get cosy on the sofa throughout December, watching endless festive films – then look no further.

Shoppers can look forward to save themselves 60% off the ‘small but mighty’ Echo Pop Bluetooth smart speaker with Alexa – now priced at just £17.99, down from £44.99.

Echo Pop Wi-Fi and Bluetooth smart speaker with Alexa

Echo Pop Wi-Fi and Bluetooth smart speaker with Alexa

The only thing this colourful device can't do is bring you a cup of coffee in bed

Shop £17.99 (was £44.99)

You can ask it to play music from your favourite providers like Amazon Music, Apple Music, Spotify and so much more. It can also set timers, check the weather forecast, tell you the latest news headlines, reorder items from your shopping account and even make calls.

Want endless streaming possibilities, that will keep the whole family entertained this festive period? Well the Fire TV Stick is perfect for just that – and your next home movie night just got better. You can watch all of your favourite apps through the device – like BBC iPlayer, Netflix, YouTube, Prime Video, Disney+ and many more. Best of all? It’s now priced under £25, reduced from £44.99.

Fire TV Stick

Fire TV Stick

Get ready to spend the next month or so glued to watching endless boxsets and movies

Shop £24.99 (was £44.99)

For your next holiday, long weekend away or nighttime routine – you might want to invest in a Kindle. Reduced by £35 and now priced at £124.99, the Paperwhite 16GB 6.8” displace comes with adjustable warm light – you can keep thousands of your favourite novels and latest releases in one place, perfect for travels.

Kindle Paperwhite (16GB)

Kindle Paperwhite (16GB)

Want to access thousands of books at the touch of a button? Because now you can

shop £124.99 (was £159.99)

We also love that it’s waterproof – meaning you can read in the bath, by the pool or whilst you’re relaxing at the beach, topping up your tan.

Amazon’s popular Fire HD 8 Tablet has been hailed as ‘better’ than an iPad by Apple. Priced at £49.99, down from £99.99, users can enjoy up to 13 hours of browsing the web, reading their favourite books, listen to music or stream and download shows on Prime Video, Disney+ and Netflix.

Amazon Fire HD 8 tablet

Amazon Fire HD 8 tablet

Fun for all the family, the Fire HD tablet provides hours of entertainment

Shop £49.99 (was £99.99)

You can thank us later for keeping the whole family entertained this Christmas…

Of course these are just a few of our must-have Amazon devices we’re shopping this Black Friday – but we’ve also listed a few others below that come highly rated.

Best Amazon Device deals:

When is Black Friday?

Traditionally the major shopping event takes place on the last weekend of November – and after the American holiday, Thanksgiving.

This year, that falls on November 24 with massive offers and discounts happening over the weekend, and finishing on Cyber Monday, November 27.

As the name suggests, this is an online only event – though some stores may also keep the sales coming until the following week, as we ramp up the Christmas spirit and shopping period.

When are the best Black Friday deals available?

Many brands like to keep their plans top secret until the actual date, but you’ll be pleased to know that quite a few major retailers have already set pre-Black Friday deals live already.

John Lewis, Argos, Currys and Ninja are just a few that have hit the button – tempting customers in with some super savings.

For those who want to wait for a real bargain, there’s not long to go – so why not get a ‘wishlist’ of items together, and avoid disappointment?

Is there something you’re purchasing for yourself or someone else in the Black Friday sale? Perhaps finishing off your Christmas shopping? Let us know what’s on your list in the comments section below.

MORE : Steam Black Friday 2023 sale has 84% off Battlefield 2042 and 40% for Diablo 4

MORE : Snap up Taylor Swift’s bag as Cambridge Satchel slashes 30% off celeb-fave designs for Black Friday

MORE : Amazon shoppers rush to buy Ninja Dual Air Fryer that ‘delivers exceptional results’