Items as picked by shopping expert from Amazon's early Black Friday event
So you want to know what the shopping experts are getting in Amazon’s early Black Friday sale? Well read on to find out! (Picture:

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Well here we are – a week away from one of the biggest shopping event of the year, Black Friday. As we count down the days, minutes and hours, Amazon has kicked off with some incredible offers already!

And if you thought that was good, we’ve even heard that Amazon will be dropping new deals, every day until Cyber Monday at 11:59 pm on November 27 – how good is that?

I count myself as a bit of a shopping expert, and having browsed Amazon’s deals today? My credit card is about to take a hammering. From TVs to air fryers, fashion and beauty products, toys, essentials for the home and even coffee machines – there’s something for everyone.

Not to mention incredible savings on Amazon’s own devices, like the Echo Pop for under £20 and Fire TV Sticks for a bargain price of £34.99, now with 42% off – it’s ready when you are, to binge watch all your favourite Christmas movies.

Now we recommend, if you aren’t already, becoming an Amazon Prime customer. Why you may ask? Well not only can you access one-day and next day delivery, but movies and music for free, you can also access a plethora of books – for your next holiday, weekend away or just something to get your teeth into before bed.

Amazon Prime is free for 30 days, then after this, you’ll be charged £8.99 a month – and with so much on offer, it’s really worth it. You can sign up here and make the most of exclusive prices and even be the first in the know for price cuts and offers too.

So what am I personally buying this Black Friday from Amazon?

Well, have a scroll below at some of the unmissable offers I’ve discovered from L’Oreal Paris, Sodastream, Philips, Redken, Oral-b, Ninja, CeraVe and so much more.

Best early Amazon Black Friday deals 2023

Echo Pop Wi-Fi and Bluetooth smart speaker with Alexa

Better than half price - now 60% off!

Better than half price – now 60% off!

Available in a range of gorgeous colours, this compact Bluetooth smart speaker with Alexa can play music, audiobooks and podcasts from your favourite providers. It can also turn on smart home devices like plugs or lights (if compatible) and set timers, check the weather, read the news, re-order paper towels, make calls, answer questions and so much more.

Shop £17.99 (was £44.99)

Fire TV Stick 4K Streaming Device

Perfect for keeping the family entertained

Perfect for keeping the family entertained

Get ready to enjoy a cinematic experience with the power of 4K Ultra HD with support for Dolby Vision, HDR10+ and immersive Dolby Atmos audio. This Christmas, you’ll be able to enjoy streaming thousands of films and TV episodes – that includes all your favourites from Netflix, Prime Video, Disney+ and more.

Shop £34.99 (was 59.99)

Remington Shine Therapy Wide Plate Ceramic Hair Straighteners

Beauty Editor fave

Beauty Editor fave

Originally priced at £69.99, these five-star rated straighteners from Remington are going into my basket asap. Featuring plates infused with Moroccan Argan Oil, users will be left with gorgeous shiny locks – just in time for party season. There are also nine different temperature settings (from 150 to 235 degrees), so you can choose the perfect temperature to suit your hair type.

Shop £29.99 (was £69.99)

Oral-B iO6 Electric Toothbrush

Amazon sale must-have

Amazon sale must-have

Now I know this is a slightly boring purchase, but it’s a must-have at this price! Now with a whopping 64% off, it removes 100% more plaque than a manual brush. Not to mention with the help of AI technology, you can track exactly where you are brushing your teeth, and any areas that you might miss – leading to healthier gums too. The pressure sensor will also tell you when your pressing too hard and even too soft as well.

Shop £109.99 (was £299.99)

Ninja Foodi Dual Zone Air Fryer MAX

Christmas kitchen essential

Christmas kitchen essential

I’ve been holding out for an airfryer and might be the last person in the country at this point to actually have one in their kitchen – but I think the Ninja Foodi will be the one I want this Black Friday. Elevating my hosting skills this Christmas,the Dual Zone airfyer allows me to cook two different types of food, two ways- and ready at the same time! How good is that?

Shop £179.99 (was £269.99)

Hotel Chocolat Velvetiser

The festival essential for little ones too

The festival essential for little ones too

Already asking myself if I need this, but yes, yes I do. I’m obsessed with hot chocolate – especially before bed. After reading all the rave reviews, I think my life is practically incomplete without one of these. Now for under £90, I can’t wait to make copious amounts of hot beverages in this, and consume whilst watching all my favourite Christmas movies with my nephews over the festive period – not to mention that it’s dishwasher safe too.

Shop £89.98 (was 109.95)

Hugo Boss Bottled Night Eau de Toilette Spray for Men

This 'woody' scent now has over 50% off

This 'woody' scent now has over 50% off

Parents and partners can be a nightmare to buy for, right? Well Amazon has slashed the price on some major fragrance brands. Take this one from Hugo Boss – described as ‘seductive, warm and exotic’, there are notes of Birch leaf, Cardamon, Louro Amarelo Wood and musk. Not to mention shoppers say they receive ‘the most compliments’ when they wear this.

Shop £39.98 (was £81)

Disclaimer: All prices mentioned are accurate at the time of publication.

When is Black Friday?

Falling on November 24 this year, the Black Friday sales weekend will finish with Cyber Monday on November 27 – which is usually strictly online only, as the name suggests.

Bargain hunters will find massive savings on big name brands as well as major retailers all taking part, as mentioned above.

We’ll keep this story updated with all the early deals you need to know about – and when.

So save it, share it and send to your friends, parents and partner to drop those all important hints and get what you actually want on December 25.

MORE : Here are the best early Black Friday 2023 deals from Amazon, John Lewis, Boots and more

MORE : If you like saving money may we introduce you to Boots’ Christmas Beauty Box worth £328 but all yours for £80

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