Asos may be the king of online fashion, but the retailer is hitting the high street by launching its first ever in-person store in London this month.
The pop-up shop, just off Oxford Street, will run from November 23-26 to coincide with Black Friday, apparently giving fans the chance to experience all things Asos ‘first hand’.
Those guilty of returning half their Asos hauls on the regular will finally be able to get a glimpse of the latest fashion in person.
Over two floors you’ll find some of the retailer’s most popular brands, including Asos Design, Asos Edition, Topshop, Topman, Collusion, Nike, The North Face, New Balance, Sol De Janeiro and more.
Alongside the latest autumn/winter looks, expect DJ sets, live music, panel talks and workshops, surprise giveaways, plus free beauty treatments from Charlotte Tilbury and hair styling from Drybar.
The pop-up is also hosting a skincare masterclass with The Ordinary and a running club with New Balance, plus an augmented reality catwalk show in partnership with Snapchat.
To avoid missing out, it’s recommended you sign up to the pop-up events in advance.
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Dan Elton, senior customer director at Asos, said in a statement: ‘The Asos In Real Life pop-up is a brand first, with the takeover of an entire Central London location that is shoppable both physically and digitally for visitors.
‘At Asos, our goal is to inspire fashion lovers. We want to connect with, excite and engage our consumers across multiple touchpoints. We look forward to delivering an exciting mix of products, experiences and events at Asos In Real Life, and meeting our customers in London soon!’
The Asos In Real Life pop-up takes place at 11 Rathbone Place, W1T 1HR from Thursday 23 to Sunday 26 November 2023. Doors open from 11am to 7pm.
You can sign up to the pop-up events here: asos.com/discover/asos-pop-up/
MORE : Boohoo isn’t the problem with fast fashion – and neither are you
MORE : 13 tips to avoid impulsive spending and save money while you shop this Black Friday
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