Elon Musk has pledged to donate all X profits associated with the war in Gaza to Israeli hospitals and aid efforts in the region, days after being accused of profiting from anti-Semitism.
Last week, a user behind a pro-Hitler and Holocaust denier account said he had received more than $3,000 in ad revenue from X, formerly Twitter.
The news prompted outrage, with a number of advertisers pulling their adverts from the platform, and Mr Musk suing Media Matters, which first broke the story.
His lawsuit alleges that Media Matters ‘manipulated’ data in an attempt to ‘destroy’ X.
However, this is not the first time Mr Musk has been embroiled in claims of anti-Semitism, not least since the outbreak of the latest Israel-Hamas war on October 7.
Last week, in response to a post dismissing anti-Semitism on X, he wrote: ‘You have said the actual truth.’
X is also currently under investigation by the European Commissioner for spreading both ‘terrosist and violent content’ and disinformation.
But taking to X again last night, Mr Musk made the pledge to use at least some of the platform’s profits to support victims of the war on both sides.
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‘X Corp will be donating all revenue from advertising & subscriptions associated with the war in Gaza to hospitals in Israel and the Red Cross/Crescent in Gaza,’ he said.
When asked how he would ensure the money would not end up funding Hamas, he added: ‘We will track how funds are spent and go through Red Cross/Crescent. Better ideas are welcome.
‘We should care about the innocent regardless of race, creed, religion or anything else.’
Mr Musk did not elaborate on how it would be decided which subscription revenue was classed as being related to the war.
X has had a tumultuous year since Mr Musk took over. Advertising revenues have seen a significant drop, declining at least 55% year-on-year each month, according to data seen by Reuters.
Analysts believe advertisers have been spooked by the new owner’s rapid changes – such as a sudden rebrand and hastily-implemented subscription models.
Mr Musk, however, has repeatedly blamed external factors. In September, he accused the Anti-Defamation League (ADL) of being the main cause behind a 60% drop in revenue. He threatened to sue the organisation, but has not yet filed a lawsuit.
His most recent case argues: ‘Media Matters knowingly and maliciously manufactured side-by-side images depicting advertisers’ posts on X Corp’s social media platform beside Neo-Nazi and white-nationalist fringe content and then portrayed these manufactured images as if they were what typical X users experience on the platform.’
In response, Media Matters president Angelo Carusone said: ‘Far from the free speech advocate he claims to be, Musk is a bully who threatens meritless lawsuits in an attempt to silence reporting that he even confirmed is accurate.’
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