Chocolate lovers should be on the lookout for a very special golden Bounty bar in Celebration tubs sold in Tesco this Christmas.
The solid gold bar is 10cm long and 4cm wide – the same size as a full size bar out of its wrapper. It weighs a whopping 1kg and is expected to only increase in price as the cost of gold does.
The winner can either keep hold of the valuable trinket or trade it in for £25,000 cash. Talk about an early Christmas present!
But don’t worry, you don’t have to fret about biting into it. Instead of a hunk of metal, the competition will place special blue tickets in certain Celebration tubs that can be exchanged.
One lucky devil will win that pricey bar, while runners up can get their hands onother cash prizes up to £10,000.
Could this be the trick to saving Bounty’s reputation?
The underrated chocolate bar has been met with a lot of hate in recent years, with countless customers hailing it the worst one in the tub.
A survey from last year found that 39% of Brits would support having the bars scrapped. The poll of 2,000 people also revealed 18% would feel irritated if they opened a Celebrations tub to find only Bounty’s were left, and 58% said this would lead to a family argument.
Mars Wrigley UK, the company that makes Celebrations tubs, repented for their Bounty sins, by offering Bounty-only tubs.
The decision to make Bounty bars golden and well-sought after is the ultimate ‘justice for Bounty’ those of us with exquisite taste have waited for.
The new solid bar was created by an expert jeweller in Hatton Garden and took 10 days to make.
According to a survey in 2022, Bounty is the nation’s least favourite in a box of Celebrations with over half (52%) admitting to picking it last – and 32% admit to throwing away unwanted chocolates.
This dislike of Bounty bars is most prevalent in those aged 18-24, with 44% of Brits in that age group choosing it last – the delicious Maltesers Teasers being top pick with 63% selecting it first.
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